Major Food Companies Fortifying with Fiber

Food makers are pumping up the fiber contents of their packaged foods in an attempt to appeal to health conscious shoppers and help combat obesity, according to Datamonitor. In the U.S., the percentage of new food products claiming to be “high in fiber” hit 6% in 2008, up from 5% in 2006 per Datamonitor’s Product Launch Analytics. Companies jumping on the “high fiber” bandwagon include multinationals like PepsiCo, Kraft, Campbell Soup, Kellogg and Dannon.